Trademark Image Guidelines
The trademark image file must be in JPG format. The image must be clear, the file size must be less than 200KB, and the image dimensions must be between 400×400 and 1500×1500 pixels.
If the trademark image is obtained by scanning, it should be scanned in 24-bit color, RGB format, at a resolution of 300 dpi. The scanned image must comply with applicable trademark laws, regulations and filing requirements, and must be clear. The scanned image should be larger than 5×5 cm and smaller than 10×10 cm.
The applicant or trademark agent should ensure that the scanned image remains consistent with the original image in terms of color intensity or grayscale. Otherwise, the display quality and clarity of the image on relevant trademark documents or certificates may be affected.
Important Notes
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The trademark image file in JPG format must be capable of being opened normally and must comply with the applicable requirements of the online trademark filing system. Otherwise, the filing may fail. If compatibility issues occur, it is recommended to open and resave the image using common image-editing software such as Microsoft Paint before uploading it.
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When designing or cropping a trademark image, a blank margin of at least 3 mm should be reserved around the image to prevent the image from being cut off during trademark publication, document printing or certificate production.
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Do not add unnecessary borders, decorative lines or other elements that do not form part of the trademark. Non-standard artwork may result in a correction request and may affect the processing time of the trademark application.
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Disclaimer for Text-Generated Trademark Images
The text-generated image function provided by this platform uses the fonts made available by the platform and applies programmatic styling and layout processing based on text entered by the user. It supports basic settings such as font selection, font weight and text direction. The function is intended primarily as a technical tool for trademark image creation, display and reference purposes. It does not constitute a customized graphic design service, a guarantee of successful trademark registration, or legal advice for any specific case.
The platform does not guarantee that any image generated through this function is original, unique or distinctive, nor does it guarantee that the generated image will not conflict with any prior rights of third parties or that it will necessarily satisfy the legal or examination requirements for trademark registration, use, assignment, licensing or authorization.
The platform does not expressly or implicitly require users to use any text-generated image, nor does it constitute any recommendation, representation, commitment or guarantee regarding any font, image or design方案.
Users should independently review, select, modify where necessary and finally confirm any generated image based on their actual circumstances, and determine whether it is suitable for trademark registration, branding or other commercial purposes. Users shall bear the corresponding legal responsibilities and risks arising from the submission, use, distribution, authorization or other use of the generated image.
For image results generated automatically based solely on user-provided text, font, font weight, font size, text arrangement and other basic parameters, where there is insufficient independent creative contribution, the platform does not claim exclusive copyright or other intellectual property rights beyond those provided by applicable law.
If the generated content incorporates software, interface elements, original materials or other legally protected content owned by the platform or another rights holder, the corresponding rights shall remain with the lawful rights holder.
Fonts and Official Sources
Font Usage Information
This platform provides a selection of fonts with publicly available sources and licensing information for use in text-generated trademark images and related displays.
Important: Not all fonts provided by this platform are “open-source fonts” in the same legal sense. Different fonts may have different rights holders, license agreements, permitted uses and restrictions.
Some fonts are distributed under open-source font licenses such as the SIL Open Font License (SIL OFL), while others are provided under independent license agreements established by their respective rights holders.
Users must comply with the applicable license terms when selecting and using fonts to generate trademark images.
Users may access the following official sources to obtain fonts and review the latest licensing information. The applicable license scope, supported versions and usage restrictions shall be determined by the latest official licensing documents published by the relevant rights holder.
1. Alibaba PuHuiTi
Font characteristics: Simple, modern and approachable. Suitable for corporate, Internet, service and retail brands.
Official source and download: Alibaba Fonts Official Website
Alibaba PuHuiTi was developed by Alibaba Group. Its specific commercial-use scope and licensing conditions shall be subject to the latest official licensing information published by Alibaba Fonts.
2. Source Han Serif
Font characteristics: Elegant, traditional and formal. A Chinese serif font suitable for cultural, educational, publishing and consulting brands.
Official source and download: Adobe Official Open-Source Project
Source Han Serif was developed through a collaborative effort involving Adobe and Google and is an open-source Pan-CJK font project. The relevant fonts and source files are distributed under the SIL Open Font License 1.1 (SIL OFL 1.1).
3. Source Han Sans
Font characteristics: Simple, modern and neutral. A Chinese sans-serif font suitable for technology, corporate, Internet, education and modern brands.
Official source and download: Adobe Official Open-Source Project
Source Han Sans was developed through a collaborative effort involving Adobe and Google and is an open-source Pan-CJK font project. The relevant fonts and source files are distributed under the SIL Open Font License 1.1 (SIL OFL 1.1).
4. MiSans
Font characteristics: Simple, modern and geometric. Suitable for technology, Internet, consumer electronics and modern brands.
Official source and download: Xiaomi Official Font Page
MiSans is a font released by Xiaomi and is subject to Xiaomi's applicable font intellectual property license agreement.
Users must comply with Xiaomi's latest font licensing terms and applicable usage conditions when using MiSans to generate trademark images.
5. HarmonyOS Sans
Font characteristics: Simple, modern and technology-oriented. Suitable for technology, digital products and modern corporate brands.
Official source and download: Huawei Official Design Resources
HarmonyOS Sans is a font resource associated with Huawei. Its specific licensing scope, commercial-use conditions and restrictions on font files shall be subject to the latest official license and related information published by Huawei.
6. vivoSans
Font characteristics: Modern and simple. Suitable for mobile Internet, digital products and modern brands.
Official source and download: vivo Official Design Resources
vivoSans is a font resource associated with vivo. Its specific licensing scope and commercial-use conditions shall be subject to vivo's latest official licensing information.
7. Alimama ShuHei
Font characteristics: Modern and distinctive. Suitable for Internet, commercial, consumer and youth-oriented brands.
Official source: Alibaba Fonts / Iconfont
Alimama ShuHei is provided through Alibaba's Alimama font project. Its specific licensing scope and usage conditions shall be subject to the latest official licensing information published by Alibaba.
8. Alimama DaoLi
Font characteristics: Traditional calligraphic and clerical-script style. Suitable for cultural, creative, food and traditional brands.
Official source: Alibaba Fonts / Iconfont
Its specific licensing scope and commercial-use conditions shall be subject to the latest official licensing information and font license published by Alibaba.
9. Alimama FangYuan
Font characteristics: A combination of geometric and rounded forms with a modern design character, suitable for consumer, lifestyle and youth-oriented brands.
Official source: Alibaba Fonts / Iconfont
Its specific licensing scope and commercial-use conditions shall be subject to the latest official licensing information and font license published by Alibaba.
10. Alimama Agile
Font characteristics: Dynamic, modern and design-oriented. Suitable for creative, consumer and Internet brands.
Official source: Alibaba Fonts / Iconfont
Its specific licensing scope and commercial-use conditions shall be subject to the latest official licensing information and font license published by Alibaba.
11. Alimama DongFang
Font characteristics: Traditional Chinese calligraphic style with distinctive East Asian cultural characteristics, suitable for cultural, artistic, creative and traditional brands.
Official source: Alibaba Fonts / Iconfont
Its specific licensing scope and commercial-use conditions shall be subject to the latest official licensing information and font license published by Alibaba.
12. Smiley Sans / SmileySans Oblique
Font characteristics: Distinctive, lively and highly recognizable. Suitable for youth-oriented, creative, consumer and Internet brands.
Official source: Alibaba / Iconfont Font Resources
Smiley Sans is a Chinese typeface with a distinctive design style. Users should refer to the current license and official authorization information published with the applicable font project.
Font and Third-Party Intellectual Property Disclaimer
The font names, font files, font software and related design resources provided by this platform are subject to the intellectual property rights of their respective rights holders.
The font information and official download links provided by this platform are intended primarily to help users understand the source and licensing information of the fonts and obtain font resources through official channels.
The fact that a font may be used does not automatically mean that a text image generated using that font can be registered as a trademark or obtain exclusive trademark rights.
Font licensing and trademark registration are separate legal matters:
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Font licensing primarily concerns the permitted use of font software and related font resources;
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Trademark registration concerns, among other things, distinctiveness, prior trademark rights and other prior rights, prohibited matters and applicable trademark examination requirements;
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Permission for commercial use of a font does not mean that a trademark generated using that font will necessarily be successfully registered;
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The fact that a font is released as an open-source project does not mean that users may freely use the font name, brand name or other third-party intellectual property;
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Users should independently determine whether the final image infringes any prior trademark rights, copyrights, name rights, portrait rights, enterprise name rights or other lawful rights of third parties.
The platform does not guarantee the continued validity of third-party font licenses, changes to their licensing scope, continued availability of official download links, or the suitability of any font for a particular commercial purpose.
If a font rights holder updates, modifies or changes its license agreement, font version, download address or usage conditions, the latest official information published by the relevant rights holder shall prevail.
By using fonts provided by this platform to generate trademark images, users acknowledge and agree to use the selected fonts in accordance with their applicable license agreements and shall be responsible for any legal consequences arising from use beyond the authorized scope.
Important Notice
Text-generated trademark images are provided as a technical assistance tool only. They do not constitute customized trademark design services, a guarantee of successful trademark registration or legal advice.
Whether a trademark can ultimately be registered shall be determined by the examination decision and applicable legal procedures of the China National Intellectual Property Administration (CNIPA).
Before formally filing a trademark application or using the image commercially, users should review and confirm the final image and, where appropriate, conduct trademark similarity searches, prior-rights checks and necessary professional risk assessments.